Clever SEO Case Study
Case Study: Elevating Clever’s SEO Performance
Objective:
My goal was to enhance Clever’s online visibility, increase organic keyword rankings, boost organic monthly traffic, and improve domain authority and backlink profile.
Initial Website Audit:
I conducted a comprehensive audit to identify existing issues and opportunities. This involved assessing on-page factors, technical SEO, content quality, backlink profile, and user experience.
Keyword Research and Strategy:
I identified target keywords relevant to Clever’s business and created a comprehensive keyword strategy. I focused on long-tail keywords to capture specific search intent and drive more targeted traffic.
On-Page Optimization:
I optimized meta titles, descriptions, headers, and content throughout the website based on the chosen keywords. I ensured a clear and concise structure for both users and search engines, improving overall site usability.
Technical SEO Enhancements:
I addressed technical issues such as site speed optimization, mobile responsiveness, and crawlability. I also optimized the XML sitemap to enhance overall website health and ensure efficient indexing by search engines.
Content Creation and Optimization:
I developed high-quality, informative content focused on the identified keywords. I ensured that the content was not only keyword-rich but also valuable to users. Additionally, I optimized existing content to improve its relevance and effectiveness.
Link Building Campaign:
I implemented a strategic link-building campaign to acquire high-quality backlinks from reputable sources within the real estate industry. This included a mix of guest posting, outreach, and content marketing to enhance Clever’s backlink profile.
Ongoing Monitoring and Adjustments:
I continuously monitored website performance using tools like Google Analytics and Google Search Console. Based on the performance data, algorithm updates, industry changes, and competitor analysis, I made necessary adjustments to keep the SEO strategy effective.
Results:
- Organic Keywords Ranking: 228,802
- Organic Monthly Traffic: 424,752
- Domain Authority: 55
- Total Backlinks: 137,812
Conclusion:
Through a systematic and holistic approach to SEO, I significantly improved Clever’s organic search visibility, traffic, domain authority, and backlink profile. By implementing best practices and maintaining ongoing monitoring and optimization, I achieved substantial milestones and enhanced Clever’s online presence.
About The Business:
Clever works with more than 14,000 agents across the USA from major brands and top regional brokerages, like Keller Williams, Century 21, RE/MAX, and more. They provide there partners with a steady stream of new business so they can focus their attention on doing what they do best: Selling and buying homes