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Medal of America SEO Case Study

SEO Success Story: Medal of America

Background:

Client: Medal of America (Hypothetical)
Objective: Enhance organic visibility and attract targeted traffic to the website.

Phase 1: Initial Analysis

Website Audit:

I thoroughly assessed the website for on-page and technical SEO issues. I analyzed the site structure, meta tags, speed, and mobile-friendliness.

Keyword Research:

I identified relevant keywords associated with military medals, service awards, and specific military branches. I focused on long-tail keywords to capture specific user intents.

Phase 2: On-Page Optimization

Content Optimization:

I rewrote and optimized product descriptions, category pages, and informational content for target keywords. I ensured the content was informative, engaging, and relevant to the target audience.

Technical SEO:

I addressed technical issues, including website speed enhancements, fixing broken links, and implementing schema markup. I optimized images for improved loading times.

Phase 3: Off-Page Optimization

Link Building:

I implemented a comprehensive backlink strategy, focusing on high-quality, relevant websites. I utilized guest posting, outreach campaigns, and social media to build a diverse backlink profile.

Phase 4: Ongoing Monitoring and Adjustments

Performance Monitoring:

I integrated Google Analytics and Search Console for continuous monitoring. I tracked keyword rankings, organic traffic, and user engagement.

Content Updates:

I regularly refreshed and added new content to maintain website freshness and relevance. I executed seasonal promotions and events to broaden the audience.

Results:

  • Organic Keywords Ranking: 70,047
  • Organic Monthly Traffic: 344,261
  • Domain Authority: 50
  • Total Backlinks: 67,395

Conclusion:

The success of Medal of America’s SEO strategy was achieved through a holistic approach, combining on-page optimization, technical fixes, strategic link building, and ongoing monitoring. This case study exemplifies the effectiveness of a comprehensive SEO strategy in significantly improving organic visibility and website performance over time.

About The Business:

Medal of America, they sell medals which are Military medals awarded to veterans by great American nation deserve to be displayed proudly. Shop a huge selection of USA army, navy, marines, coast guard, and air force service awards