The Turquoise Home SEO Case Study
Case Study: The Turquoise Home SEO Improvement
Objective:
Enhance The Turquoise Home’s online visibility and organic traffic through a robust SEO strategy.
Pre-SEO Analysis:
Website Audit:
I conducted a thorough website audit to identify technical issues, including site speed, mobile responsiveness, and crawl errors. I analyzed the existing content for quality, relevancy, and keyword targeting. Additionally, I evaluated the backlink profile for potential toxic links.
Competitor Analysis:
I researched key competitors to understand their SEO strategies. This helped me identify gaps in content, keywords, and backlinks that I could address.
Implementation of SEO Strategies:
Technical SEO Optimization:
I resolved crawl errors and improved site speed. I also ensured mobile responsiveness to enhance the user experience.
Keyword Research and Optimization:
I performed in-depth keyword research to identify relevant and high-volume keywords. Based on these findings, I optimized existing content and created new, targeted content.
On-Page SEO:
I improved meta titles, meta descriptions, header tags, and image alt attributes. I also ensured that content was readable and engaging for users.
Content Marketing:
I developed a content calendar for regular, high-quality blog posts and promoted this content through social media and email marketing.
Backlink Building:
I reached out to relevant websites for guest posting opportunities and created shareable content to attract natural backlinks.
Monitoring and Adjustments:
I regularly monitored performance metrics using Google Analytics and Search Console. I adjusted strategies based on emerging trends and algorithm updates to ensure continued success.
Results:
- Organic Keywords Ranking: 122,302
- Organic Monthly Traffic: 100,413
- Domain Authority (DA): 55
- Total Backlinks: 160,045
Conclusion:
Through a systematic approach to technical optimization, content creation, and backlink building, I achieved substantial improvements in The Turquoise Home’s SEO metrics. Ongoing monitoring and adjustments have been crucial for sustaining and further enhancing these results over time.
About The Business:
The Turquoise Home covers decorating ideas, shopping guides, free printable and more!