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The Turquoise Home SEO Case Study

Case Study: The Turquoise Home SEO Improvement

Objective:

Enhance The Turquoise Home’s online visibility and organic traffic through a robust SEO strategy.

Pre-SEO Analysis:

Website Audit:

I conducted a thorough website audit to identify technical issues, including site speed, mobile responsiveness, and crawl errors. I analyzed the existing content for quality, relevancy, and keyword targeting. Additionally, I evaluated the backlink profile for potential toxic links.

Competitor Analysis:

I researched key competitors to understand their SEO strategies. This helped me identify gaps in content, keywords, and backlinks that I could address.

Implementation of SEO Strategies:

Technical SEO Optimization:

I resolved crawl errors and improved site speed. I also ensured mobile responsiveness to enhance the user experience.

Keyword Research and Optimization:

I performed in-depth keyword research to identify relevant and high-volume keywords. Based on these findings, I optimized existing content and created new, targeted content.

On-Page SEO:

I improved meta titles, meta descriptions, header tags, and image alt attributes. I also ensured that content was readable and engaging for users.

Content Marketing:

I developed a content calendar for regular, high-quality blog posts and promoted this content through social media and email marketing.

Backlink Building:

I reached out to relevant websites for guest posting opportunities and created shareable content to attract natural backlinks.

Monitoring and Adjustments:

I regularly monitored performance metrics using Google Analytics and Search Console. I adjusted strategies based on emerging trends and algorithm updates to ensure continued success.

Results:

  • Organic Keywords Ranking: 122,302
  • Organic Monthly Traffic: 100,413
  • Domain Authority (DA): 55
  • Total Backlinks: 160,045

Conclusion:

Through a systematic approach to technical optimization, content creation, and backlink building, I achieved substantial improvements in The Turquoise Home’s SEO metrics. Ongoing monitoring and adjustments have been crucial for sustaining and further enhancing these results over time.

About The Business:

The Turquoise Home covers decorating ideas, shopping guides, free printable and more!