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Dekor Company SEO Case Study

Case Study: Dekor Company – Elevating Online Presence through Strategic SEO

Introduction:

Dekor Company, a leading online retailer specializing in modern and elegant home decor and lifestyle products, sought my expertise to revolutionize its online visibility and performance in organic search.

Objectives:

  • Increase organic keyword rankings.
  • Boost monthly organic traffic.
  • Enhance domain authority on Google.
  • Build a robust backlink profile.

Strategy and Implementation:

Phase 1: Website Audit and Keyword Research

I conducted a thorough website audit to identify technical SEO opportunities. I executed comprehensive keyword research to uncover high-potential search terms.

Phase 2: On-Page Optimization

I implemented cutting-edge on-page SEO techniques, optimizing meta elements and refining the website’s structure. Website speed and internal linking were enhanced to provide an optimal user experience.

Phase 3: Content Strategy

I developed and executed a content strategy focusing on engaging, shareable content relevant to home decor and lifestyle. I regularly published blog posts, articles, and product guides to captivate the target audience.

Phase 4: Off-Page Optimization and Link Building

I conducted an impactful outreach campaign, securing high-quality backlinks from influential and relevant websites. I utilized social media platforms to amplify content reach and bolster brand awareness.

Phase 5: Technical SEO Enhancements

I addressed technical SEO issues identified during the initial audit. I implemented schema markup for improved search result visibility and ensured mobile responsiveness while optimizing website accessibility.

Results:

  • Organic Keywords Ranking: 17,497
  • Organic Monthly Traffic: 7,446
  • Domain Authority (Google): 19
  • Total Backlinks Created: 7,239

Conclusion:

Through a strategic and phased approach, I achieved remarkable improvements in Dekor Company’s organic search performance. The work led to increased keyword rankings, heightened organic traffic, improved domain authority, and a strengthened backlink profile.

About The Business:

Dekor Company is an online retailer of modern and elegant Home decor and lifestyle products