Proper Star SEO Case Study
Case Study: Transforming Proper Star’s SEO Landscape
Background:
- Client: Proper Star
- Objective: Enhance SEO performance for real estate solutions
Initial Situation:
- Organic Keywords Ranking: Not specified
- Organic Monthly Traffic: Not specified
- Domain Authority (DA): Not specified
- Total Backlinks: Not specified
Strategy and Implementation:
Step 1: Comprehensive SEO Audit
I conducted an in-depth SEO audit to identify key opportunities for improvement. This included analyzing competitor strategies to benchmark against industry standards.
Step 2: Keyword Research and Strategy
I executed thorough keyword research to pinpoint relevant and high-volume search terms. I developed a targeted keyword strategy centered around real estate solutions and innovation.
Step 3: On-Page Optimization
I optimized meta tags, headings, and content to enhance relevance for target keywords. I improved the website structure and navigation for a seamless user experience and implemented schema markup to boost search result visibility.
Step 4: Content Marketing and Link Building
I created and promoted high-quality, shareable content related to real estate innovation. I launched a strategic link-building campaign, securing backlinks from reputable industry websites. I engaged in guest posting and outreach to broaden the website’s online presence.
Step 5: Technical SEO Enhancements
I addressed technical issues identified during the audit, focusing on site speed and mobile responsiveness. I implemented SSL security for a secure browsing experience and submitted an updated sitemap to search engines for improved crawling and indexing.
Results:
- Organic Keywords Ranking: 213,057
- Organic Monthly Traffic: 316,220
- Domain Authority (DA): 29
- Total Backlinks: 29,497
Conclusion:
Through a strategic and comprehensive approach to SEO, I significantly improved Proper Star’s organic visibility and website authority. The tactics I implemented not only increased keyword rankings and organic traffic but also fortified the overall online presence in the competitive real estate solutions market.
